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Luxury Brand Management

Luxury Brand Management

International School of Design has established itself in arts, design and media education over the last 8 years.

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About the Brand

International School of Design has established itself in arts, design and media education over the last 8 years. With a forward-thinking approach and innumerable foreign collaborations, INSD has successfully carved out a niche for itself. From over 55 city centre campuses across the nation that boast cutting-edge facilities, to well-thought pedagogies, we’re a national award winning institution.

Learning Outcomes

The right road map to launching yourself in the luxury industry.
Decode strategies and practices employed successfully by leaders in the luxury industry.
By being privy to these codes, our students reduce their risk of failure and stand to gain an edge over their competitors.
The skill sets and knowledge required for professionals to excel in the luxury industry.
Luxury Brand Management Course at INSD Ahmedabad

Course Description

The aim is to show a student the grass-root level of founding a luxury business by putting them at the heart of complex situations. The curriculum is designed in a way that it provides insight to all different business verticals – design thinking and innovation, research and development, branding and marketing, distribution channels, sales and finance. The curriculum will be built on real-time recent case studies and will be taught by industry experts. The online course will have immersive eLearning simulations and each class activity will be a step closer to formulating the final the Capstone project.

Why Should I Join INSD

What separates a great course from a good course? It should be industry oriented. Course curation using a holistic approach and real-life luxury case studies. Taught by MBAs in Luxury. Top Indian luxury brands in each sector being part of the panel. At INSD, you get all this and more. With the attention of the world turning towards countries in Asia, INSD is uniquely positioned to impart first-hand knowledge regarding the rapidly proliferating Asian and Indian luxury markets. The Indian luxury industry is looking hot and we have tailor-made a module on it to give you an advantage. You might ask what differentiates the Indian market from the rest? The Indian luxury market is inimitably different from the western worlds and you will need comparatively different strategies to succeed here.Our coursework is curated by professors from leading colleges around the world and established individuals within the luxury industry. In step with global standards, our coursework is a mix of lectures, seminars, field projects and factory visits. On completing your course from INSD, you will stand qualified for global movement and placements. In spite of burgeoning demand for luxury management courses in India, we found few colleges offering high-calibre pedagogy. This challenge left students with little option than to travel abroad. At INSD, we are bridging the gap with our Masters in Luxury Brand
Management course.A challenge facing the Indian luxury industry is a lack of qualified individuals with a solid foundation in technical and managerial skills. At INSD, we see this as a opportunity for our students. Our coursework will equip you with the skills needed to carve a niche for yourself.

Modules & Flow of Programs

Luxury Global Trends
  • Sustainability
  • Trend Forecasting
  • Content Creation

 

Marketing & Management
  • Branding
  • Luxury Marketing
  • Consumer behavior
  • Management Skills
Luxury Brand Strategry
  • Business Planning
  • Macro Luxury
  • Micro Luxury
  • Online Luxury Strategy
Foundation of Luxury
  • Pillars of Luxury
  • History of luxury
  • Luxury Brands
  • Luxury Industries
  • Global luxury
  • Future of luxury
Luxury Retail & Digital Operations
  • Luxury Retail
  • Visual Merchandising
  • Buying and Merchandising
  • Digital operations
  • Distribution channels
Luxury Sales & Workshop
  • Brand Experience & Engagement
  • Communicating for impact
  • Art of selling luxury
  • Psychology trigger for selling
  • Grooming
  • Industrial workshop

Awards & Achievements

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